Behaviourist Vocabulary

Pavlov’s Vocabulary

 

unconditioned reflexes

 

conditioned reflexes

 

unconditioned stimulus & unconditioned response

 

conditioned stimulus & conditioned response

 

classical conditioning

 

second-order conditioning

 

inhibition

 

extinction

 

reinstatement

 

spontaneous recovery

 

stimulus generalization

 

stimulus discrimination

 

 

 

 

Skinner’s Vocabulary

 

operant conditioning.

reinforcement

 

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punishment

 

schedule of reinforcement.

 

fixed vs variable ratio schedules

 

fixed vs variable interval schedules

 

short term vs long-term contingencies

 

generalization and discrimination

 

unconditioned vs conditioned reinforcers.

 

second and third order reinforcers.

 

shaping

 

 

 

 

 

 

Laclau’s Adaptation of LeBon’s rhetorical devices as foundations for Populism

 

Affirmation—simple statement without evidence.

 

Repetition—social habits are created through repetition.

 

Contagion—an expression of a common feature among a group