Behaviourist Vocabulary
Pavlov’s Vocabulary
unconditioned reflexes
conditioned reflexes
unconditioned stimulus & unconditioned response
conditioned stimulus & conditioned response
classical conditioning
second-order conditioning
inhibition
extinction
reinstatement
spontaneous recovery
stimulus generalization
stimulus discrimination
Skinner’s Vocabulary
operant conditioning.
reinforcement
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punishment
schedule of reinforcement.
fixed vs variable ratio schedules
fixed vs variable interval schedules
short term vs long-term contingencies
generalization and discrimination
unconditioned vs conditioned reinforcers.
second and third order reinforcers.
shaping
Laclau’s Adaptation of LeBon’s rhetorical devices as foundations for Populism
Affirmation—simple statement without evidence.
Repetition—social habits are created through repetition.
Contagion—an expression of a common feature among a group